The event was organized at Rajwada Palace in New Delhi to mark the celebration for the forthcoming festivals. Decorated with jhoolas (swings), flowers and lehriya dupattas, the one day Rakhee Teej Mela featured best of jewellery shopping, designer wears, accessories for the women, apart from that, the customers were indulged in mehendi; tattoo; nail art; handbags; bangles; bindi; designer rakhis, free makeover session by a leading cosmetic brand and other fabulous items.
Dr Aruna Mukim, President of Amanuday, said, “Teej is a much-awaited festival for women as it denotes joy, hope and a much needed break from their daily household grind.
They get an opportunity to indulge in traditional customs such as applying mehndi, shopping for new jewellery, riding swings and feasting on ghewar and fenni. Keeping this in mind, we have tried our best to create an exotic ambience that celebrates both the festivity of Teej and the spirit of saawan (monsoon)."
“I thank Alia Bhatt to take out time to support the Rakhee Teej Mela that we have organized for a cause. I am also honoured to be supported by the esteemed personalities of our country like Saifudin Soz and Tarun Shienh (CMD Premia Group & The Real Estate Guru), Javed Akhtar, Priya Dutt, Anjum Chopra and many more, some of them have also managed to show their presence today despite of their busy schedule, as they stand by our organization for the upliftment of the underprivileged women.”
Tarun Shienh (The Real Estate Guru & CMD Premia Group), said, “I am honoured to be part of the event, being an entrepreneur & citizen of India, it is my first responsibility to help the society in all ways I can. I was touched when I learnt about Amanuday that how they are supporting underprivileged women and helping them grow by giving them Vocational training for various skills, with which they are able to earn better and support their family and children in a better way.”
He added, "I feel good when I do something for the needy or for the society, and I feel we all should join hands to work for the upliftment of these underprivileged women and children as this would lead us to success”.