The younger the designer, the more hungry and ambitious they are to make it big in the fashion industry. Unfortunately a lot of customers prefer established and veteran designers over new talent, making it hard for new talent to break through.
Premia Group has taken up this initiative to provide a platform to these budding designers and aims to discover new talent, giving them a chance to enter the fashion industry and present themselves to a great audience, says the young organizers Avinash Pathania & Kiran Kheva.
I would like to promote Indian Fashion industry and upcoming designers by providing a large platform like “Premia Runway Week” that can create a milestone for industry as well as Premia Group. I am honored to be part of the event, being an entrepreneur & citizen of India; it’s a great opportunity for us to conjoin the Indian Real Estate and Fashion Industry, says Tarun Shienh, Real Estate Guru & CMD, Premia Group.
Premia India Runway Week AW 13 gave a new platform that showcased tomorrow’s designers today. Fresh designer talent hit the runway to present their latest collections. A must see show for fashion enthusiasts who don’t want to miss out on the fashion industry’s ‘ones to watch’.
PIRW AW 13 featured around twenty four designers & Artists, who presented authentic Indian made designs and products while showing the diversity of Indian fashion. These designers would be majorly young talent and a few established names as well. Some of the names of the Designers Participating are Fashion Designers Rajdeep Ranawat, Amit Talwar, Roli and Saurabh Khandelwal, Digvijay Singh, Sagar Mehra, Tanmay Sachdeva, Sandeep & Anju Chanana, Rosy Ahluwalia, Raas by Akanksha & Dhruv Arora, Mini Shangle Designs by Minakshi Shangle, Jewellery Designers Alka Kumar, Sulish Verma, Punam & Preeti Kharkia, Footwear Designer Swati Modo, Megha Taluja- Ginger Lilly Sleepwear, Make up Artist Ricky Seth, etc
The event featured the best of traditional, contemporary, and collaborative fashion, textiles and accessories from communities around India. The PIRW not only showcased unique designs and products but will also present national and international delegates a range of cultural performances, tourism experiences and visual art. It also featured a Fashion Fair Marketplace, direct purchasing links and networking opportunities for industry buyers, retailers and consumers.